The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insig

The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insig

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business

Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and othe

This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it des