Handbook of Research on Marketing and Corporate Social Responsibility

Download or Read eBook Handbook of Research on Marketing and Corporate Social Responsibility PDF written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle.
Handbook of Research on Marketing and Corporate Social Responsibility
Author :
Publisher : Edward Elgar Publishing
Total Pages : 433
Release :
ISBN-10 : 9781783476091
ISBN-13 : 1783476095
Rating : 4/5 (91 Downloads)
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Book Synopsis Handbook of Research on Marketing and Corporate Social Responsibility by : Ronald Paul Hill

Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f


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