This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxu

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Internati

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provid

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t