The Amazon Vendor Central Selling Guide

Book excerpt: The step-by-step blueprint for selling on Amazon from AMZ Advisers The Amazon Marketplace in 2017 The Amazon marketplace continued to set new records in 2016, and its upward trend is not likely to abate in 2017. Amazon continues to grow its shopper base by unprecedented rates and create incredible, new opportunities for businesses. The eCommerce retail giant has become the go-to starting point for customers searching to buy products online. Businesses of all sizes stand to benefit massively from being on Amazon. However, many are being left behind from not understanding how the platform works, not using the most cost-effective and efficient ways to grow on Amazon, or not having a presence on the platform at all. Our Amazon blueprint can help any business increase their sales and realize their full potential on this incredible platform. Businesses can no longer afford to not be selling on Amazon. The opportunity costs of not reaching potential customers on the largest eCommerce platform are too great. Creating and optimizing your Amazon sales channel with long-term growth strategies will position your business to enjoy a powerful revenue stream for years to come. The Amazon Selling Platform The wholesale Amazon selling platform, Vendor Central, provides opportunities for first time sellers, small businesses and large brands to create a powerful sales channel. Optimizing the platform will lead to a robust sales channel for you, however it is fraught with challenges. The Amazon Vendor Central Selling Guide will teach you how to optimize your accounts on either platform through powerful growth hacking strategies that sellers on Amazon are taking advantage of everyday. What You Will Learn We've designed this book to be the ultimate reference guide for everyone interested in growing their eCommerce sales. The book can be read section by section, but is designed to provide valuable advice and insight into specific topics on how to sell on Amazon. Feel free to read the entire book, or flip to sections that are relevant for the platform and stage that your business is at. These strategies work best for established businesses looking to scale, but implementing any of these strategies will take your business to the next level no matter where you currently are. Whether you are utilizing Amazon FBA to sell items on Amazon for the first time or have been using Amazon for years, this book will teach you how to increase your sales. Who We Are AMZ Advisers is a full-service eCommerce & digital marketing consultancy with extensive experience in creating high-growth strategies for brands and manufacturers on the Amazon platform. We partner with companies looking to realize their full eCommerce potential. We believe that developing a robust eCommerce presence is integral for a business looking to maximize growth in the 21st century. Our custom strategies aim to make Amazon a powerful sales channel and the centerpiece of every company's eCommerce presence. Long-term growth requires developing alternative sales channels, and we compliment every client's eCommerce strategy by bringing them to additional eCommerce platforms, developing powerful sales funnels and creating websites designed to convert shoppers into customers. Our Clients' Results In 2016, our clients broke the $20,000,000 mark for total sales on the Amazon platform. Considering total sales across all platforms, our clients achieved more than $33,000,000 in total sales. We love diving into a business and finding the best ways to grow their business quickly. Our clients averaged 67% growth over prior year sales and our largest clients achieved over 150% growth - some in as little as 5 months - during 2016. Our strategies are constantly evolving and we will continue to search for new growth avenue