Managing Creative Enterprises
Download or Read eBook Managing Creative Enterprises PDF written by Xavier Greffe and published by WIPO. This book was released on 2006 with total page 154 pages. Available in PDF, EPUB and Kindle.
| Author | : Xavier Greffe |
| Publisher | : WIPO |
| Total Pages | : 154 |
| Release | : 2006 |
| ISBN-10 | : 9789280517019 |
| ISBN-13 | : 9280517015 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis Managing Creative Enterprises by : Xavier Greffe
Book excerpt: This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
