As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life

Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is askin

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap betw

Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examin

This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapt