Presents the life and accomplishments of the market research executive whose persistence in getting auto executives to listen to customer concerns raised standa

Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.

Highlights U.S. industrial activities and features: economic assumptions; recent financial performance of U.S. manufacturing corporations; the U.S. export boom

Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply a