The Tourism and Leisure Experience
Download or Read eBook The Tourism and Leisure Experience PDF written by Michael Morgan and published by Channel View Publications. This book was released on 2010 with total page 260 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael Morgan |
| Publisher | : Channel View Publications |
| Total Pages | : 260 |
| Release | : 2010 |
| ISBN-10 | : 9781845411480 |
| ISBN-13 | : 184541148X |
| Rating | : 4/5 (80 Downloads) |
Book Synopsis The Tourism and Leisure Experience by : Michael Morgan
Book excerpt: People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
