One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. W

Writing this book has been a pleasure, but it has also been frustrating. It was a delight to see that the facts of food preferences, eating, and food behavior c

This title explores the psychological processes involved in the selection and consumption of foods and drink. The exposition is firmly linked to research eviden

It is critical for the food industry to maintain a current understanding of the factors affecting food choice, acceptance and consumption since these influence