8 STEPS TO INSTAGRAM SUCCESS

Book excerpt: If you’re serious about your Instagram strategy, the first step is to focus on reaching new audiences. And the good news is that there are now tons of features, as well as tactics you can use, to increase your reach on Instagram. Instagram Tactics for Reaching New Audiences: Instagram Collabs: Tap into new audiences by co-authoring a feed post or Reel with another Instagram user. Instagram Reels: Consistently share Reels that align with your niche to reach new audiences via Instagram’s suggested content feeds. Include 3-5 relevant hashtags in your captions to help the Instagram Reels algorithm categorize your content, and always share a preview to your Instagram feed to boost your reach. Instagram Carousel Posts: Carousel posts are the perfect format for sharing educational or insightful content – from step-by-step guides to personalized recommendations – and they’re super shareable. More shares = greater reach. Add a Keyword to Your Instagram Name Field: Add a commonly searched term to your Instagram name field to increase your profile visibility via the Explore Page. Giveaways: Hosting a giveaway is a real fast-pass for boosting reach, especially when the entry requirements include tagging friends or sharing a post on stories.