When the author became a nuclear physicist, the number of women in the field could be counted on one hand. In this memoir, she reveals her difficult journey to

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k

A Matter of Choice represents a substantive discussion of the concept of choice in human affairs, taken against the backdrop of ethics and religion. Drawing on

The goal of this book is to describe ongoing research that examines real people making real decsions, and compares it with theoretical predications to provide r

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choi