Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info

For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication conta