For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication conta

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info

With the expansion of the World Wide Web during the last decade, libraries and their standards face an ever-complex environment, with new types, genres and form

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty