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Language: en
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Type: BOOK - Published: 2021-04-28 - Publisher: Edward Elgar Publishing
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
Language: en
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Type: BOOK - Published: 2021-04-30 - Publisher: Edward Elgar Publishing
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
Language: en
Pages: 295
Pages: 295
Type: BOOK - Published: 2010-01-01 - Publisher: Edward Elgar Publishing
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their natu
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2008-12-14 - Publisher: Springer
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel