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This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research
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This book addresses salient current issues in public administration research. It seeks to suggest where future research may or indeed ought to be focussed. To a
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Type: BOOK - Published: 2021-01-29 - Publisher: Edward Elgar Publishing
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms
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Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management re