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This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth ov
A Research Agenda for Service Innovation
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This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research
A Research Agenda for Public Administration
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This book addresses salient current issues in public administration research. It seeks to suggest where future research may or indeed ought to be focussed. To a
A Research Agenda for Sales
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A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms
A Research Agenda for Brand Management in a New Era of Consumerism
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Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management re