Accelerating Business

Book excerpt: Competition, technology, the economy, and the increasing pace of business are creating unprecedented pressure on business leaders to quickly implement new business plans, with little room for contingencies or failure. In Accelerating Business, a seasoned executive provides tips and recommendations to help companies successfully step up business plan implementation and business change, all while avoiding common pitfalls. Michael Taylor is a member of the Marketing Management Faculty at the Richard Ivey School of Business at the University of Western Ontario, in London, Ontario, Canada, and his past experience includes advising senior executives and extensively studying change management. He combines this core knowledge with his own research, observations, and practical experience in order to share a structured approach the Accelerated Implementation Model (AIM) that will help companies stay ahead of the competition without sacrificing success. Business leaders will learn how to set realistic and achievable objectives, manage risks, empower a culture of change, recognize acceptance and rejection behavior, and attentively manage the implementation. Managing change can be a complicated endeavor. The expert guidance offered in Accelerating Business provides a strong foundation that will give every organization the advantage it needs in today's competitive business world.