Advanced Introduction to Consumer Behavior Analysis
Download or Read eBook Advanced Introduction to Consumer Behavior Analysis PDF written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 205 pages. Available in PDF, EPUB and Kindle.
| Author | : Gordon Foxall |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 205 |
| Release | : 2017-05-26 |
| ISBN-10 | : 9781784716936 |
| ISBN-13 | : 1784716936 |
| Rating | : 4/5 (36 Downloads) |
Book Synopsis Advanced Introduction to Consumer Behavior Analysis by : Gordon Foxall
Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
