Advanced Introduction to Pricing Strategy and Analytics
Download or Read eBook Advanced Introduction to Pricing Strategy and Analytics PDF written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle.
| Author | : Vithala R. Rao |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 321 |
| Release | : 2023-01-20 |
| ISBN-10 | : 9781788110082 |
| ISBN-13 | : 1788110080 |
| Rating | : 4/5 (82 Downloads) |
Book Synopsis Advanced Introduction to Pricing Strategy and Analytics by : Vithala R. Rao
Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
