Advanced Introduction to Pricing Strategy and Analytics

Download or Read eBook Advanced Introduction to Pricing Strategy and Analytics PDF written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle.
Advanced Introduction to Pricing Strategy and Analytics
Author :
Publisher : Edward Elgar Publishing
Total Pages : 321
Release :
ISBN-10 : 9781788110082
ISBN-13 : 1788110080
Rating : 4/5 (82 Downloads)

Book Synopsis Advanced Introduction to Pricing Strategy and Analytics by : Vithala R. Rao

Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.


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