Advanced Marketing Research
Download or Read eBook Advanced Marketing Research PDF written by Richard Bagozzi and published by John Wiley & Sons. This book was released on 1994-07-19 with total page 434 pages. Available in PDF, EPUB and Kindle.
| Author | : Richard Bagozzi |
| Publisher | : John Wiley & Sons |
| Total Pages | : 434 |
| Release | : 1994-07-19 |
| ISBN-10 | : 9781557865496 |
| ISBN-13 | : 1557865493 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Advanced Marketing Research by : Richard Bagozzi
Book excerpt: Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
