Advertising in Contemporary Society
Download or Read eBook Advertising in Contemporary Society PDF written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle.
| Author | : Kim B. Rotzoll |
| Publisher | : University of Illinois Press |
| Total Pages | : 228 |
| Release | : 1996 |
| ISBN-10 | : 0252065425 |
| ISBN-13 | : 9780252065422 |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis Advertising in Contemporary Society by : Kim B. Rotzoll
Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
