Aesthetic Medicine
Author | : Marie Czenko Kuechel |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 410 |
Release | : 2004 |
ISBN-10 | : 0763732664 |
ISBN-13 | : 9780763732660 |
Rating | : 4/5 (64 Downloads) |
Book excerpt: Aesthetic Medicine: Practicing for Success provides an overview of the tools necessary to successfully market and manage your aesthetic-related practice. This comprehensive guide is designed to help you set and realize attainable business goals in order to build a successful non-payor services practice or practice segment. Whereas medical education does not teach the value of brand, image, or understanding market factors to build and shape a practice, this guide does. It will help you define a plan best for you and your market and provides background, strategies, and cases to consider in defining your practice and building your business model.