Agent of Influence

Book excerpt: In the spirit of Jocko Willink's Extreme Ownership and Chris Voss' Never Split the Difference comes the most empowering sales tool yet: a practical guide on how to use proven spy techniques to bolster your business strategies. Even if you’ve never seen a James Bond film or never met a real-life CIA agent, you should know that spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive… business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you’ll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle—”spotting,” “assessing,” “developing,” and “recruiting.” With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur. Discover how to use proven spy techniques to bolster your business strategies—from self-advocation to selling to interviewing—and ultimately make more money. In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason’s message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.