This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and t

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, ar

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking yo

Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Sc

It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marke