Ambush Marketing in Sports
Download or Read eBook Ambush Marketing in Sports PDF written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle.
| Author | : Gerd Nufer |
| Publisher | : Routledge |
| Total Pages | : 173 |
| Release | : 2013 |
| ISBN-10 | : 9780415626781 |
| ISBN-13 | : 0415626781 |
| Rating | : 4/5 (81 Downloads) |
Book Synopsis Ambush Marketing in Sports by : Gerd Nufer
Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
