An Insider's Guide to Place Branding
Download or Read eBook An Insider's Guide to Place Branding PDF written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle.
| Author | : Florian Kaefer |
| Publisher | : Springer Nature |
| Total Pages | : 276 |
| Release | : 2021-03-29 |
| ISBN-10 | : 9783030671440 |
| ISBN-13 | : 3030671445 |
| Rating | : 4/5 (40 Downloads) |
Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer
Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
