The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the stre

This book compares and contrasts the neo-classic standard economics model with the behavioural economics model and shows how the latter attempts to explain the

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo e

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an