Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Download or Read eBook Analyzing the Cultural Diversity of Consumers in the Global Marketplace PDF written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle.
| Author | : Alcántara-Pilar, Juan Miguel |
| Publisher | : IGI Global |
| Total Pages | : 430 |
| Release | : 2015-04-30 |
| ISBN-10 | : 9781466682634 |
| ISBN-13 | : 1466682639 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel
Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
