Applied Minds: How Engineers Think

Book excerpt: “Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage.”—Nature In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.