Archetypes in Branding
Download or Read eBook Archetypes in Branding PDF written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle.
| Author | : Margaret Hartwell |
| Publisher | : HOW Books |
| Total Pages | : 128 |
| Release | : 2012-09-13 |
| ISBN-10 | : 1440308187 |
| ISBN-13 | : 9781440308185 |
| Rating | : 4/5 (87 Downloads) |
Book Synopsis Archetypes in Branding by : Margaret Hartwell
Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
