Art Deco and British Car Design

Book excerpt: The Art Deco movement influenced design and marketing in many different industries in the 1930s, and the British motor industry was no exception. This fascinating book is divided into two parts; the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and their unique aeronautical names, and is liberally illustrated with contemporary images. The book then goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars. This is a unique account of a radical era in automotive design.