Automotive After Sales Management - A Practical Guide to Successful Workshop Parts & Service Operations

Book excerpt: The after sales segment of the automotive industry is gaining prominence over sales. The intensive competition in sales of new cars has reduced profit margins, but on the other hand, this is compensated from the higher profit margin derived from the after sales business. The onus is on the automotive manufacturers to heed to the new importance of the after sales business in reacting to the changes and expectations of customers. This book is written as a practical guide manual on matters relating to the management of the after sales business. The objective is to bring about improvements in all levels of the after sales operations in workshops. The growth, profitability and sustainability of the after sales dealerships are possible when the business is managed in an effective and efficient manner. The chapters in the book covers all matters pertaining to the after sales operations, written in an easy-to-understand manner for practical and straightforward implementation across dealerships.