B2B Brand Management
Download or Read eBook B2B Brand Management PDF written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle.
| Author | : Philip Kotler |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 368 |
| Release | : 2006-09-22 |
| ISBN-10 | : 9783540447290 |
| ISBN-13 | : 3540447296 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis B2B Brand Management by : Philip Kotler
Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
