The Story Behind the Nickname

Book excerpt: Minor league baseball team names tell the stories of towns throughout North America. From amateur collegiate summer leagues all the way through affiliated Triple-A teams, whose players are on the brink of the Major Leagues, nicknames like T-Bones, Crosscutters, RubberDucks, Wingnuts, and Isotopes-to name just a few-are more than just whimsical, catchy brands. They carry significance unique to their local communities. This book explores the stories behind the nicknames of 100 baseball teams based on interviews with front-office personnel who chose the names and the designers who created the logos.