Battle of Symbols
Download or Read eBook Battle of Symbols PDF written by John Fraim and published by Daimon. This book was released on 2003 with total page 427 pages. Available in PDF, EPUB and Kindle.
| Author | : John Fraim |
| Publisher | : Daimon |
| Total Pages | : 427 |
| Release | : 2003 |
| ISBN-10 | : 9783856306205 |
| ISBN-13 | : 385630620X |
| Rating | : 4/5 (05 Downloads) |
Book Synopsis Battle of Symbols by : John Fraim
Book excerpt: With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are created, communicated, managed, and understood. He discusses the emergence of symbols from their traditional residence in religion, art, dreams, and particular cultures to a new ubiquitous global status and argues that future wars will be increasingly fought over and won through the use of symbols. Distributed by Continuum. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
