Best Practices in Hospitality and Tourism Marketing and Management

Download or Read eBook Best Practices in Hospitality and Tourism Marketing and Management PDF written by Ana María Campón-Cerro and published by Springer. This book was released on 2018-07-30 with total page 369 pages. Available in PDF, EPUB and Kindle.
Best Practices in Hospitality and Tourism Marketing and Management
Author :
Publisher : Springer
Total Pages : 369
Release :
ISBN-10 : 9783319916927
ISBN-13 : 3319916920
Rating : 4/5 (27 Downloads)

Book Synopsis Best Practices in Hospitality and Tourism Marketing and Management by : Ana María Campón-Cerro

Book excerpt: This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.


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