Beyond Branding
Download or Read eBook Beyond Branding PDF written by Nicholas Ind and published by Kogan Page Publishers. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle.
| Author | : Nicholas Ind |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 262 |
| Release | : 2005 |
| ISBN-10 | : 0749443995 |
| ISBN-13 | : 9780749443993 |
| Rating | : 4/5 (95 Downloads) |
Book Synopsis Beyond Branding by : Nicholas Ind
Book excerpt: Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
