Beyond Business Analytics

Book excerpt: This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses. The book focuses on how the massive amounts of business data can be reduced to manageable volumes, thus allowing managers to make informed decisions. Further, it relates beyond analytics to HR aspects of the business and succession planning. This book will inform organizational behavioral theorists how the management of data impacts the decision-making process in organizations.