Beyond Hofstede
Download or Read eBook Beyond Hofstede PDF written by Cheryl Nakata and published by Springer. This book was released on 2009-07-16 with total page 307 pages. Available in PDF, EPUB and Kindle.
| Author | : Cheryl Nakata |
| Publisher | : Springer |
| Total Pages | : 307 |
| Release | : 2009-07-16 |
| ISBN-10 | : 9780230240834 |
| ISBN-13 | : 0230240836 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Beyond Hofstede by : Cheryl Nakata
Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
