Branding and Sustainable Competitive Advantage

Download or Read eBook Branding and Sustainable Competitive Advantage PDF written by Avinash Kapoor and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle.
Branding and Sustainable Competitive Advantage
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Publisher :
Total Pages : 0
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ISBN-10 : 1613501714
ISBN-13 : 9781613501719
Rating : 4/5 (14 Downloads)
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Book Synopsis Branding and Sustainable Competitive Advantage by : Avinash Kapoor

Book excerpt: "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.


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