The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparabl

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways