Brand Storming
Download or Read eBook Brand Storming PDF written by M. Fioroni and published by Springer. This book was released on 2016-01-18 with total page 398 pages. Available in PDF, EPUB and Kindle.
| Author | : M. Fioroni |
| Publisher | : Springer |
| Total Pages | : 398 |
| Release | : 2016-01-18 |
| ISBN-10 | : 9780230233515 |
| ISBN-13 | : 0230233511 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Brand Storming by : M. Fioroni
Book excerpt: We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
