Brand Aid

Download or Read eBook Brand Aid PDF written by Brad VanAuken and published by AMACOM. This book was released on 2014-12-30 with total page 370 pages. Available in PDF, EPUB and Kindle.
Brand Aid
Author :
Publisher : AMACOM
Total Pages : 370
Release :
ISBN-10 : 9780814434741
ISBN-13 : 0814434746
Rating : 4/5 (41 Downloads)

Book Synopsis Brand Aid by : Brad VanAuken

Book excerpt: Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!


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