Branding Health Services

Download or Read eBook Branding Health Services PDF written by Amy Ziegenfuss and published by Jones & Bartlett Learning. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle.
Branding Health Services
Author :
Publisher : Jones & Bartlett Learning
Total Pages : 268
Release :
ISBN-10 : 0834211750
ISBN-13 : 9780834211759
Rating : 4/5 (50 Downloads)

Book Synopsis Branding Health Services by : Amy Ziegenfuss

Book excerpt: Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.


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