Broker to Broker

Book excerpt: Praise for Realtor? Magazine's BROKER to BROKER "By providing best practice management tips with thought-provokingideas, Broker to Broker offers invaluable guidance on virtuallyevery aspect of our dynamic industry. The book's easy-to-readformat, with in-depth supporting material available online, is aninnovative approach to helping the country's brokers and managersfind effective solutions to today's challenges." --Ron Peltier, President and CEO, HomeServices of America, Inc.,Minneapolis, Minnesota "This compilation of the latest Realtor? Magazine articles on realestate brokerage management could be of help to brokers andmanagers looking for practical ideas to boost their operations. Thebook quotes extensively from veteran brokers and managers who aretrying new ways to build sales and tackle problems. Within thebook's range of articles could be helpful ideas for you." --J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate,Seattle, Washington "The editors did their homework. The pace of change in our businessis a constant challenge. Even if you don't want to lead the chargein industry change, brokers would do well to study the innovativeconcepts (such as the employee-agent model) illustrated here. Thesection on operations is particularly useful for brokers of amulti-office/multi-region operation." --Steve Brown, ABR?, CRB, Vice President and General Manager,Crye-Leike, Realtors?, Memphis, Tennessee "The editors of Realtor? Magazine do a fantastic job of keepingRealtors? on top of all real estate concerns. No issue is moretimely or essential to building good business than brokeragepractices." --Blanche Evans, Publisher, Agent News, and Editor, Realty Times,Dallas, Texas