Building Brand Value the Playboy Way
Download or Read eBook Building Brand Value the Playboy Way PDF written by S. Gunelius and published by Springer. This book was released on 2016-02-17 with total page 204 pages. Available in PDF, EPUB and Kindle.
| Author | : S. Gunelius |
| Publisher | : Springer |
| Total Pages | : 204 |
| Release | : 2016-02-17 |
| ISBN-10 | : 9780230239586 |
| ISBN-13 | : 0230239587 |
| Rating | : 4/5 (86 Downloads) |
Book Synopsis Building Brand Value the Playboy Way by : S. Gunelius
Book excerpt: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
