Built on Chocolate

Book excerpt: Everyone's first kiss was a Hershey's Kiss. This fascinating photographic history is lovingly written by the man who has been the curator of the Hershey Museum in Pennsylvania since 1988. The delicious array of images from the last 200 years is taken from the comprehensive memorabilia collection of the museum, which is the sixth most-popular tourist destination in the United States. While world-famous for its confections (galaxy-famous, if you count E.T., who loved Reese's Pieces), Hershey's is also a phenomenally philanthropic company. It tends its name to a teaching hospital and medical center, a school for disadvantaged youth, several hotels and entertainment attractions, and more. However, the 20th century would not have been as sweet if it weren't for the man named Milton and the quality chocolate candy bars he created. Features an at-a-glance chronology and product timeline.