Business Analytics and Cyber Security Management in Organizations

Download or Read eBook Business Analytics and Cyber Security Management in Organizations PDF written by Rajagopal, and published by IGI Global. This book was released on 2016-11-17 with total page 367 pages. Available in PDF, EPUB and Kindle.
Business Analytics and Cyber Security Management in Organizations
Author :
Publisher : IGI Global
Total Pages : 367
Release :
ISBN-10 : 9781522509035
ISBN-13 : 1522509038
Rating : 4/5 (35 Downloads)

Book Synopsis Business Analytics and Cyber Security Management in Organizations by : Rajagopal,

Book excerpt: Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.


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