Buyology

Download or Read eBook Buyology PDF written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle.
Buyology
Author :
Publisher : Currency
Total Pages : 274
Release :
ISBN-10 : 9780385523899
ISBN-13 : 0385523890
Rating : 4/5 (99 Downloads)

Book Synopsis Buyology by : Martin Lindstrom

Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Buyology Related Books

Buyology
Language: en
Pages: 274
Authors: Martin Lindstrom
Categories: Business & Economics
Type: BOOK - Published: 2010-02-02 - Publisher: Currency

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about
Buy-ology
Language: en
Pages: 240
Authors: Martin Lindstrom
Categories: Consumer behavior
Type: BOOK - Published: 2008 - Publisher:

DOWNLOAD EBOOK

Summary of Buyology by Martin Lindstrom
Language: en
Pages: 24
Authors: QuickRead
Categories: Study Aids
Type: BOOK - Published: - Publisher: QuickRead.com

DOWNLOAD EBOOK

Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things
Slide:ology
Language: en
Pages: 294
Authors: Nancy Duarte
Categories: Art
Type: BOOK - Published: 2008-08-07 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the di
The Ology
Language: en
Pages: 543
Authors: Marty Machowski
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2015-10-01 - Publisher: New Growth Press

DOWNLOAD EBOOK

This beautifully illustrated storybook ushers children into a story of adventure, mystery, and wonder in which they discover life-changing truths about God, the