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Buyer Personas
Language: en
Pages: 246
Authors: Adele Revella
Categories: Business & Economics
Type: BOOK - Published: 2015-02-24 - Publisher: John Wiley & Sons

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Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is
The World's Best Buyer Persona System
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Pages: 182
Authors: Stormie Andrews
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Type: BOOK - Published: 2020-07-10 - Publisher: Yokel Local Publications

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This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer perso
Data-Driven Personas
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Pages: 317
Authors: Bernard J. Jansen
Categories: Computers
Type: BOOK - Published: 2022-05-31 - Publisher: Springer Nature

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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user
Buyer Personas
Language: en
Pages: 246
Authors: Adele Revella
Categories: Business & Economics
Type: BOOK - Published: 2015-03-09 - Publisher: John Wiley & Sons

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Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is
Confessions of the Pricing Man
Language: en
Pages: 231
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2015-10-20 - Publisher: Springer

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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In