Campaign Boot Camp 2. 0

Book excerpt: 1.Detailed, practical advice on how to win any kind of campaign. 2.Written by a veteran activist with a lifetime of experience running campaigns at every level. 3. Updated throughout, including new information on using social media, challenges unique to women, and the power of volunteers. Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service - a voice of conscience that springs from vision, ideas, and values - and want to translate that call into positive change. Pelosi offers the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a ''Get Real'' exercise so readers can personalize and integrate these ideas into individual efforts. In this edition, Pelosi updates the book s ''Call to Service'' examples - profiles of current political leaders and what motivated them to enter public service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.